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Token Case Studies
Ethereum (ETH)
Overview
ETH is the ‘digital money’ for the Ethereum blockchain and apps. ETH is used as:
- Fees - Users pay ETH to make transactions
- Incentives - Transactions are checked by validators, who earn ETH!
- Collateral - Validators need to lock some ETH to validate transactions, ensuring honest work.
Price History
- First sold at $0.31 in July 2014, raising a total of $18.3M
- Listed at $2.77 on Kraken in August 2015
- All time high price at $4,891.70 in November 2021
- The price is $2,574.64 as of 17 January 2024
Basic Attention Token (BAT)
Overview
BAT is the ‘digital money’ for the Brave browser - a browser that aims to make online advertising less invasive and more efficient:
- Advertisers pay BAT to offer targeted ads on the browser
- Users may opt-in to earn rewards by consuming ads. This allows them to spend their ‘attention’ to earn BAT.
- Publishers earn BAT based on user interactions with their content.
Price History
- First sold at $0.036 in May 2017 raising a total of $35M
- Listed at $0.165 on Bittrex in June 2017
- All-time high price at $1.90 in November 2021
- The price is $0.247 as of 17 January 2024